VISION / MISSION
Every country has the ominous desire to succeed; to stand out ; to make a scene:
We all want to be
Every Company …
-
aims to establish a name
-
aspires wide growth expanse
-
dreams to be number one.
And Mega Fishing Corporation is on the way.
VISION
MISSION
“TO MAKE MEGA SARDINES THE NUMBER ONE SARDINES BRAND IN THE PHILIPPINE MARKET BY 2012″
Vision statements and mission statements convey in a few words, what it is that the organization exists in the world for. Their brevity enables stakeholders to easily remember, imbibe and apply the tenets of the founding fathers of the organization. It also tells you in a few words whether or not an organization is for you or not. If a company’s mission statement was – “To be the most ruthless widget manufacturer with the supreme goal of wiping out competition” – would you join it? Of course, I have to admit that most vision/ mission statements are really sugar coated and sound glorious. That is only because the people who are crafting them do not think the exercise will add any value to their organizations. They think it’s more of a PR exercise for the benefit of the outside world.
If companies pay closer attention to the vision/mission statement, and tie organizational objectives to it, evaluate every step they take in terms of whether or not it will help them achive their mission, employees would be much happier. At least, they would have a clue about what the hell is going on, instead of just selling more of whatever it is that they sell.
(to quote from) http://managementbymatrices.blogspot.com/2006/05/importance-of-mission-vision.html
Truly. Your future is with us. Sweet.
